‘PITTch’ perfect products: Wrist support concept awarded top prize
Student Claire Letts explains “The Monroe” weighted skirt at PITTch Fest on Friday. The weighted hem prevents “wardrobe malfunctions.”
The ideas at the second annual PITTch Fest ranged from functional fashion and thermal-powered cellphone chargers to an innovative brace to help patients with Parkinson’s disease.
Ultimately, it was a new approach to wrist support that took the top prize in the contest’s proficient category. The judged contest for regional entrepreneurs to pitch their ideas wrapped up the 25th annual Showcase for Commerce on Friday afternoon.
Wrivo LLC’s Wristocat won $3,000 in funding to create a polished prototype to take to market.
David Luciew, a Johnstown design professional who developed the product with his wife, Michele, while he was recovering from surgery to correct carpal tunnel syndrome, focused his pitches on building a better mousetrap.
“With our life and livelihood relying on ability to use a computer, the mouse giving us the most problem is sitting right there on our desk,” he told judges in the Stars and Stripes room at the Cambria County War Memorial.
The one-size-fits all product would work with a mouse, keyboard or any other computer input that requires hands.
Judge Donna Michele Baxter, CEO and founder of Soul Pitt Media, said she liked the “sleekness” of the design she watched in Luciew’s marketing video.
“It looks like an Apple product,” she said. “It’s definitely sexy.” Continue reading